Well they have used it in past but now looks like they have started to push it even higher … they have now kept it at a place where they used to have list of friends… i am sure they must have started receiving better CTRs for those ads. On top of all these ads are too good (in terms of personalization) - I mean they are kinda looking into my browsing history as well as all my gmail data.
Orkut.JPG

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